The Top Property Marketing Tools

By : Nick Marr

The essence of real estate businesses still depends on the relationships that are formed from years of work. Today’s digital world is rapidly growing, and technology is becoming more instrumental in maintaining business relationships. Tech can also aid with several tasks that are needed in the day to day life of any real estate brokerage agency. The best tools on the market are widely used for generating leads, transactions, managing your team and even measuring your performance; so read on as we dive into some of the best tools available on the market.

Creating A Strong Brand with Our List of Real Estate Marketing Tools

If you’ve been in the business for a long time, you’ll know that a winning brand is more than just a catchy slogan or even the perfect logo. Impeccable branding comes from the unbreakable combo of focused messaging and creative elements that forever stay with your targeted audience.

Placester IDX Website
Placester’s site was designed with a modern responsive touch for brokers and agents. It allows users to make use of its IDX property listing features to promote both expertise and brand awareness. Your customers will also be able to readily access features such as advanced search and many others. Each IDX website created with this tool is already optimized for search engines and contains personalization options, capture tools and pages that allow you to truly showcase yourself.

Google My Business
When you’re trusted long term clients and prospects are searching for you, you’ll want to ensure that they find more than just four physical business. You need to create the best first impression that you can for your brand. Google My Business aids with visibility increase and offers other info such as reviews, contact info and several others.

Facebook Live
If you’ve never thought about it before, video footage is one of the best marketing tools that you can ever get your hands on. They allow you to show off your personality and expertise with one of the most cost-effective solutions. Facebook Live give you the option to broadcast live local events, tours, and other relevant things to your followers and friends all from your phone.

Instagram For Real Estate (Instagram Stories)
This method appeals to Millennials more than you would think. Your Insta Story will cover so much and you’ll be able to showcase your brand through another window. Real estate agents will be able to build anticipation with their audience as they share success stories and new listings.


While the digital age is taking over more and more, nothing beats the classic business card. With real estate, business cards can break or successfully make your brand and business. MOO allows its clients to easily print and design their custom cards along with other material. Within the MOO library, you’ll find yourself having access to a variety of sizes, shapes, finishes and even colors to set up above the rest.

On those rare occasions where you need a graphic designer, 99designs can help. You’ll be able to customize your web header; redesign your logo and you’ll be able to do so with ease. 99designs offer special packages that offer over 20 mockups and tons of revisions. So, if you’re interested in creating or redesigning your logo, 99designs has got you covered.

Evite allows you to create awareness within your community without the hassle of other companies. With Evite, you’ll be able to reach customers, prospects and even business connections for your upcoming open house. They also provide you with a series of tools and templates to customize invitations individually for any event.

With Snappa, you’ll be able to create HQ graphics and images to represent your brand and your online presence. While most real estate agents aren’t versed with graphic design, hiring help can be very expensive. Snappa offers templates and tools to aid with social media, blogs, display ads and many more.

If you’re familiar with the social media world, you’ll know just how long it takes to get something done. If you’re running around all day with clients, well, you’ll never really have the time. Planoly helps you schedule specific dates to publish on your social media accounts long before you do. This allows you to continue focusing on creating new relationships to help your business.


Placester CRM
Proper lead management is crucial, and this is where Placester’s come in. They’ll help with managing your relationships through their website and others such as, Trulia and Zillow. You’ll also get active reminders that help you with effective follow up. They even integrate email marketing solutions for the long haul.

As we conclude, we have just looked at the top property marketing tools. Creating a strong presence online is what matters and it will help your business grow. The mentioned marketing tools aid with each step of your business.