When selling a luxury property to foreign buyers, crafting an effective property description is essential to attract attention and drive interest. A well-written description should highlight key features while catering to the unique needs and concerns of international buyers. Here’s what to include:

Location and Lifestyle
Begin by emphasizing the property’s location, not just geographically but in terms of lifestyle. Foreign buyers are often drawn to properties that offer a desirable lifestyle, such as proximity to beaches, urban centers, or cultural landmarks. Highlight nearby amenities like international schools, airports, shopping, healthcare, and leisure facilities.

Unique Features and Luxury Details
Foreign buyers, particularly those looking for luxury homes, seek properties with unique characteristics. Whether it’s a private pool, stunning architectural design, eco-friendly features, or expansive gardens, make sure to include these standout elements. Describing premium materials used, such as marble floors, custom kitchens, or high-end appliances, can appeal to discerning buyers.

Investment and Practical Information
Foreign buyers may view the property as an investment. Including details about the local real estate market, potential for rental income, tax benefits, or property appreciation can help position the home as a wise investment. It’s also crucial to outline practical information, such as the property’s legal status for foreign ownership, any applicable taxes, and currency options for payment.

Visuals and Language
Pair the description with high-quality photos, virtual tours, and video walkthroughs. If possible, provide translated descriptions or work with agents who can communicate in the buyer’s language, making the process smoother and more accessible.